About me

With more than 30 years of experience in the textile and fashion sector, I like to share my experiences and knowledge to achieve my clients’ goals.

Fulfilling dreams since 1986

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Providing trademark products to the best stores in Spain, we are always looking forward to develop our collections.

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Keen attention to detail

Anticipating trends

In the mid 90’s I joined the family business created in 1986 by my parents in the fashion sector.

In 2005 I entered the world of communication, writing fashion articles in different magazines, collaborating on television in the PARELLA URBAN FASHION section of the Arucitys programme presented by Alfons Arus on the 8TV channel. In the same year he went on-line creating a new concept never seen before with a «personal shopper» service.

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Evolving in the world of fashion for more than 30 years.

In 2006 I participated in various projects, and collaborated with the Italian Giorgio Grimoldi launching the VABENE watch brand on the market, with resounding success.

In 2008 I was hired by OSSA FACTORY for the development of the Ossa Fashion collection, leading the design, production and distribution team.

In 2010, together with Johan Cruyff, I participated in the development of the opening of the first CRUYFF shop in Spain and the creation of www.cruyffshop.com.

In 2012, together with Lapo Elkam, we launched the sunglasses line ITALIA INDEPENDENT, with a <<Unique Edition for Oscar Parella>>.

In 2013 hired by the brand ROSAS & BEATS owned by the singer Alejandro Sanz, participating in the creation of the production, distribution and design team of the brand.

In 2016 I collaborated as a fashion consultant for the company Trendytex in the strategic plan for the expansion of SPAZIO DOLCE & GABBANA outlet shops in Europe and Asia, opening a new point of sale in Moscow and currently in the development phase of other points.

In 2018, on the occasion of the graduation of EU Business School, I received the medal and diploma of the university in recognition of my entrepreneurial career in the fashion industry from Dr Dirk Craen.

Current events

I currently manage the distribution of luxury brands as a fashion consultant at MRAgency360 handling the following brands Run Of, Marcoliani, Vegbam, and Nicola Boellis, providing trademark products to the best stores in Spain.